Quick read
How to read guardian.co.uk quickly
guardian.co.uk looks like news & politics. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
The Guardian is a British-based international news organization providing independent journalism, investigative reporting, and opinion content across US and global news, sports, business, and culture. Operates with a reader-supported funding model.
Business ModelMedia / Reader-Supported Journalism
Target AudienceEducated, politically engaged readers seeking independent, progressive-leaning news coverage; US and UK audiences interested in in-depth reporting and investigative journalism
Classification
CategoryNews & Politics
Sub-CategoryJournalism
newsjournalismmediapoliticsopinionus-newsinvestigative-journalismnonprofit
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
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Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial
VibeTrustworthy, Authoritative, Clean
UI Score8/100
Detected Logo TextThe Guardian
IAB Taxonomy
IAB CategoryNews & Politics
IAB Sub-CategoryJournalism
Confidence98%
newsjournalismmediapoliticsopinionus-newsinvestigative-journalismnonprofit
Business Insights
Business Model
Media / Reader-Supported Journalism model detected
Trust Level
Low trust with 5/100 score
Audience
Educated, politically engaged readers seeking independent, progressive-leaning news coverage; US and UK audiences interested in in-depth reporting and investigative journalism
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse News & Politics sites
Move from this single report into the broader market cluster.
Browse Journalism sites
Use the topic route when audience and editorial intent matter more than category.
Browse Unknown websites
Pivot from one domain into a stack-based discovery path.
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