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Screenshot of gumtree.co.za

Live website intelligence

gumtree.co.za

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Updated 2d ago

Analyst read

Professional

25/100 trustTechnology & Computing

Detected stack

Unknown

Quick read

How to read gumtree.co.za quickly

gumtree.co.za looks like technology & computing. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 25/100.

What to do next

  • The stack appears to include Unknown.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

28/56 fields populated (50%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 0/6radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 0/6

Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Gumtree is a South African online classifieds marketplace allowing users to buy, sell, and trade goods and services locally. The site is currently showing a blocked request error page.

Business ModelClassifieds Marketplace (C2C/B2C)
Target AudienceSouth African consumers and small businesses looking to buy or sell second-hand goods, vehicles, property, and services locally

Classification

CategoryTechnology & Computing
Sub-CategoryInternet Services
classifiedsmarketplacesouth-africaerror-pageblockedservice-unavailable

Trust & Risk

Trust Assessment

Trust Score25/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtFound

Ad Systems

google.comindexexchange.compubmatic.comopenx.comsovrn.comlijit.comrubiconproject.comappnexus.comvideo.unrulymedia.comcontextweb.comkrushmedia.cominmobi.commotorik.iosmaato.comsmartadserver.comadpone.comonetag.comsharethrough.comadform.comrichaudience.comsmilewanted.comtriplelift.comspotx.tvspotxchange.comimprovedigital.comaps.amazon.comthemediagrid.comcriteo.comteads.tvvdo.aiatlas5.cowalletcircle.comedia.netfreewheel.tvyahoo.comconversantmedia.comnobid.iokulture.mediaxandr.comminutemedia.comampliffy.compubliffy.comvideoffy.comdistrictm.ioloopme.comxad.comrhythmone.compubnative.netadyoulike.comaxonix.com

Monetization Signals

has_ads_txthas_ad_systems

AI Visual Analysis

Design StyleMinimalist
VibeError state / Unavailable
UI Score2/100

IAB Taxonomy

IAB CategoryTechnology & Computing
IAB Sub-CategoryInternet Services
Confidence70%
classifiedsmarketplacesouth-africaerror-pageblockedservice-unavailable

Business Insights

Business Model

Classifieds Marketplace (C2C/B2C) model detected

Trust Level

Low trust with 25/100 score

Audience

South African consumers and small businesses looking to buy or sell second-hand goods, vehicles, property, and services locally

Keep exploring

Keep exploring from this report

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