Live website intelligence
Gumtree | Free classified ads from the #1 classifieds site in the UK
Discover the UK's leading marketplace for local buying and selling. Find amazing deals on cars, properties, and jobs, or sell your items quickly with Gumtree's trusted platform. Join millions of users connecting locally every month. Free to post, easy to use!
Last refresh
Updated 1d ago
Analyst read
Professional
15/100 trustClassifieds & Local Marketplaces
Detected stack
WordPress
Quick read
How to read gumtree.com quickly
gumtree.com looks like classifieds & local marketplaces. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Gumtree is the UK's leading online classifieds platform enabling local buying and selling of goods, services, properties, vehicles, and job postings. It operates as a free-to-post marketplace connecting millions of daily active users for peer-to-peer and small business transactions.
Business ModelClassified Advertising Marketplace (C2C & B2C)
Target AudienceUK-based consumers and small businesses seeking to buy, sell, or trade goods and services locally; job seekers and employers; property renters and buyers
Classification
CategoryClassifieds & Local Marketplaces
Sub-CategoryGeneral Classifieds
classifiedsmarketplacelocal-adsbuy-and-selljobsreal-estateautomotivesecond-handunited-kingdom
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
gumtree.comgoogle.comappnexus.comindexexchange.compubmatic.comrubiconproject.comthemediagrid.comcriteo.comamxrtb.comopenx.commedia.netloopme.combold-win.comeliteappgrade.compokkt.comappads.ineskimi.commarkappmedia.siteboostappi.comscreenil.comaps.amazon.comsublime.xyzfreewheel.tvsmartadserver.comimprovedigital.comquantum-advertising.comteads.tvadyoulike.comadform.comrichaudience.comlijit.comsmilewanted.comonetag.comrisecodes.comnativo.comnobid.ioadipolosolutions.comcopper6.comvideo.unrulymedia.com33across.comthebrave.iotriplelift.comsharethrough.comtrustedstack.comgamoshi.iovideoheroes.tvyieldmo.comstrongmetrics.iovistarsagency.comscreencore.io
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleCorporate/Functional
VibeTrustworthy, Established, Practical
UI Score7/100
Detected Logo TextGumtree
IAB Taxonomy
IAB CategoryClassifieds & Local Marketplaces
IAB Sub-CategoryGeneral Classifieds
Confidence95%
classifiedsmarketplacelocal-adsbuy-and-selljobsreal-estateautomotivesecond-handunited-kingdom
Business Insights
Business Model
Classified Advertising Marketplace (C2C & B2C) model detected
Trust Level
Low trust with 15/100 score
Audience
UK-based consumers and small businesses seeking to buy, sell, or trade goods and services locally; job seekers and employers; property renters and buyers
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Classifieds & Local Marketplaces sites
Move from this single report into the broader market cluster.
Browse General Classifieds sites
Use the topic route when audience and editorial intent matter more than category.
Browse Wordpress websites
Pivot from one domain into a stack-based discovery path.
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