Quick read
How to read hatena.com quickly
hatena.com looks like technology & computing. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React, WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Hatena is a major Japanese internet services company operating a portal site with blogging platform (Hatena Blog), social bookmarking (Hatena Bookmark), web albums, and news aggregation services. It enables users to share knowledge, express opinions, and discover content.
Business ModelFreemium SaaS / Media Platform
Target AudienceJapanese internet users seeking blogging tools, content discovery, and social bookmarking; general consumers and content creators
Classification
CategoryTechnology & Computing
Sub-CategorySocial Networking
bloggingsocial-mediajapaneseportalbookmarkingcontent-sharingweb-services
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StylePlayful
VibeFriendly, Approachable, Creative
UI Score7/100
Detected Logo TextHatena
IAB Taxonomy
IAB CategoryTechnology & Computing
IAB Sub-CategorySocial Networking
Confidence92%
bloggingsocial-mediajapaneseportalbookmarkingcontent-sharingweb-services
Business Insights
Business Model
Freemium SaaS / Media Platform model detected
Trust Level
Low trust with 5/100 score
Audience
Japanese internet users seeking blogging tools, content discovery, and social bookmarking; general consumers and content creators
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Technology & Computing sites
Move from this single report into the broader market cluster.
Browse Social Networking sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
Browse Wordpress websites
Pivot from one domain into a stack-based discovery path.
addtoany.com
same_category
hostgator.com.br
same_category
addrom.com
same_category
ibm.com
same_category
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.