Quick read
How to read hm.com quickly
hm.com looks like shopping. Traffic signals point to roughly 103.9M monthly visits. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
45/56 fields populated (80%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 9/10radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 9/10
Missing: trafficSources
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Traffic metrics tell you how visible the site likely is
Use rank, visits, geography, and engagement signals together. No single metric is enough, but the combination is useful for prioritization and market sizing.
- Compare global rank and monthly visits first.
- Use top countries and traffic mix to understand audience shape.
- Check domain age and dates before making durable assumptions.
Global Rank
#254
Top 1k
Country Rank
#421
United States
Total Visits
103.89M
Monthly
Avg. Duration
00:03:52
Pages per Visit
7.76
Bounce Rate
35.01%
Domain Information
Domain Age
28.3 years
Rank Tier
Top 1k
Top Regions
1United States#840
0.17%
2United Kingdom#826
0.08%
3Germany#276
0.07%
4India#356
0.06%
5Poland#616
0.06%
Top Keywords
| # | Keyword | Volume | CPC |
|---|---|---|---|
| 1 | h&m | 2.26M | $0.86 |
| 2 | hm | 2.33M | $0.74 |
| 3 | h and m | 531.76K | $1.01 |
| 4 | hym | 336.73K | $1.38 |
| 5 | hnm | 187.82K | $0.92 |
Whois
Registrar
Nom-iq Ltd. dba COM LAUDE
Created At
Nov 14, 1997, 05:00 AM
Updated At
Oct 19, 2021, 12:33 PM
Expires At
Nov 13, 2030, 05:00 AM
Nameservers
A1-139.AKAM.NETA11-66.AKAM.NETA12-67.AKAM.NETA28-64.AKAM.NETA5-65.AKAM.NETA8-66.AKAM.NET
Status
client delete prohibitedclient transfer prohibitedclient update prohibitedserver delete prohibitedserver transfer prohibitedserver update prohibited
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.