Live website intelligence
HM Revenue & Customs - GOV.UK
HMRC is the UK’s tax, payments and customs authority, and we have a vital purpose: we collect the money that pays for the UK’s public services, and help families and individuals with targeted financial support. We do this by being impartial and increasingly effective and efficient in our administration. We help the honest majority to get their tax right and make it hard for the dishonest minority to cheat the system. HMRC is a non-ministerial department, supported by 2 agencies and public bodies .
Last refresh
Updated 9h ago
Analyst read
Professional
5/100 trustGovernment & Politics
Detected stack
Unknown
Quick read
How to read hmrc.gov.uk quickly
hmrc.gov.uk looks like government & politics. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Start here before opening deeper tabs
This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.
- Use the SEO card to judge structure quality.
- Use traffic and rank signals to estimate market weight.
- Use business and trust modules before outreach or partnership decisions.
SEO Overview
H1 Tags1
H2 Tags18
Internal Links126
External Links30
Images21
DNS & Infrastructure
DNS ProviderGoogle
Mail (MX)0 hmrc-gov-uk.mail.protection.outlook.com
NS Records4 records
TXT Records16 records
Traffic Stats
Domain Age21.7 years
Taxonomy
IAB CategoryGovernment & Politics
IAB Sub-CategoryGovernment Services
Confidence98%
governmenttaxcustomspublic servicesrevenueukhmrcself assessmentchild benefit
Technical Files
robots.txtFound
sitemap.xmlFound
AI Analysis
SummaryHM Revenue & Customs (HMRC) is the UK's official tax, payments and customs authority responsible for collecting taxes, administering benefits, and enforcing customs regulations. It operates as a non-ministerial government department providing essential public services including tax collection, financial support distribution, and compliance enforcement.
Business ModelGovernment/Public Service
Trust Score5/100
SentimentProfessional
Publisher / Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
Visual / Brand
Dominant Color#100100100
Color Palette
StorageR2
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Government & Politics sites
Move from this single report into the broader market cluster.
Browse Government Services sites
Use the topic route when audience and editorial intent matter more than category.
Browse Unknown websites
Pivot from one domain into a stack-based discovery path.
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See all alternatives
View all 6 alternatives and competitors to hmrc.gov.uk.
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