Live website intelligence
Hobbycraft | Shop Craft Supplies Online
Discover everything you need for art, knit and stitch, papercraft, wedding, party, baking and more. Shop online or in over 100 UK stores. Free delivery over £25.
Last refresh
Updated 1d ago
Analyst read
Professional
5/100 trustShopping
Detected stack
Shopify
Quick read
How to read hobbycraft.co.uk quickly
hobbycraft.co.uk looks like shopping. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Shopify.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Hobbycraft is the UK's largest arts and crafts retailer, offering a wide range of supplies for hobbies including knitting, papercraft, art, baking, sewing, and home decor through both online store and physical locations.
Business ModelE-commerce
Target AudienceDIY enthusiasts, hobbyists, crafters, artists, home decorators, and creative individuals of all skill levels in the UK
Classification
CategoryShopping
Sub-CategoryArts & Crafts
craft supplieshobbyDIYknittingpapercraftbakingart suppliese-commerceretailUK
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StylePlayful
VibeFun
UI Score8/100
Detected Logo Texthobbycraft
IAB Taxonomy
IAB CategoryShopping
IAB Sub-CategoryArts & Crafts
Confidence98%
craft supplieshobbyDIYknittingpapercraftbakingart suppliese-commerceretailUK
Business Insights
Business Model
E-commerce model detected
Trust Level
Low trust with 5/100 score
Audience
DIY enthusiasts, hobbyists, crafters, artists, home decorators, and creative individuals of all skill levels in the UK
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Shopping sites
Move from this single report into the broader market cluster.
Browse Arts & Crafts sites
Use the topic route when audience and editorial intent matter more than category.
Browse Shopify websites
Pivot from one domain into a stack-based discovery path.
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See all alternatives
View all 6 alternatives and competitors to hobbycraft.co.uk.
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