Live website intelligence
NHL Stats, History, Scores, Standings, Playoffs, Schedule & Records | Hockey-Reference.com
Get all the latest information about hockey stats, standings, scores, games, awards, records, leaders, rookies and more for both hockey teams and players on Hockey-Reference.com
Last refresh
Updated 1d ago
Analyst read
Professional
5/100 trustSports
Detected stack
WordPress
Quick read
How to read hockey-reference.com quickly
hockey-reference.com looks like sports. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Hockey-Reference.com is a comprehensive statistics and historical data platform for professional hockey, specifically the NHL. It provides detailed player and team statistics, standings, scores, records, and historical information. The site is part of the Sports Reference network and monetizes through advertising and premium subscription services (Stathead) for advanced data access.
Business ModelFreemium Media/Data Platform
Target AudienceHockey fans, sports bettors, fantasy hockey players, sports journalists, analysts, researchers, and historians seeking detailed NHL statistics and historical data
Classification
CategorySports
Sub-CategoryHockey
hockeyNHLsports statisticsplayer statsteam standingssports historysports referenceplayoffssports analytics
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
sports-reference.comfreestar.comgoogle.comamxrtb.comappnexus.compubmatic.comrubiconproject.comopenx.comaps.amazon.comonetag.comsmartadserver.comblockthrough.comthemediagrid.comvideo.unrulymedia.comtrustedstack.commedia.netemxdgt.comssp.cadent.comcriteo.comdappier.comgumgum.comcontextweb.comindexexchange.cominmobi.comconversantmedia.comblis.cominsticator.comsharethrough.comlijit.comtriplelift.comminutemedia.comyieldmo.comnativo.comzetaglobal.netsmaato.comogury.comprimis.techfreewheel.tvyahoo.comlkqd.netmediafuse.comrisecodes.comseedtag.comxandr.comteads.tvtrustx.orgundertone.comdeployads.comsortable.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleInformation-Dense/Functional
VibeAuthoritative, Data-Focused, Traditional
UI Score6/100
Detected Logo TextHOCKEY REFERENCE
IAB Taxonomy
IAB CategorySports
IAB Sub-CategoryHockey
Confidence98%
hockeyNHLsports statisticsplayer statsteam standingssports historysports referenceplayoffssports analytics
Business Insights
Business Model
Freemium Media/Data Platform model detected
Trust Level
Low trust with 5/100 score
Audience
Hockey fans, sports bettors, fantasy hockey players, sports journalists, analysts, researchers, and historians seeking detailed NHL statistics and historical data
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Sports sites
Move from this single report into the broader market cluster.
Browse Hockey sites
Use the topic route when audience and editorial intent matter more than category.
Browse Wordpress websites
Pivot from one domain into a stack-based discovery path.
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