Live site data
Philips Home Appliances
Philips Home Appliances, turning houses into homes. Explore a variety of exceptional products backed by over 130 years of innovation.
Last refresh
Updated 7d ago
Analyst read
Professional
5/100 trustHome & GardenStale snapshot
Detected stack
ReactWordPressShopify
Quick read
How to read home-appliances.philips quickly
home-appliances.philips looks like home & garden. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React, WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
32/56 fields populated (57%)
1 health alerts11 providers
Providers with missing fields
dns: 3/4ads: 0/5publisher: 2/5files: 2/3traffic: 0/10radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 3/4
Missing: mxRecords
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Philips Home Appliances is the official e-commerce storefront for Philips-branded home appliances, specifically showcasing coffee machines and espresso makers. The site offers direct-to-consumer sales with promotional discounts, free shipping incentives, and educational content through how-to videos.
Business ModelE-commerce
Target AudienceHomeowners and consumers seeking premium, innovative kitchen appliances; coffee enthusiasts looking for automated espresso solutions; middle-to-upper income households valuing brand reputation and convenience
Classification
CategoryHome & Garden
Sub-CategoryHome Appliances
home appliancescoffee machinesespressoconsumer electronicskitchen appliancese-commerceretail
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleCorporate Minimalist
VibeTrustworthy, Premium, Innovative
UI Score9/100
Detected Logo TextPHILIPS home appliances
IAB Taxonomy
IAB CategoryHome & Garden
IAB Sub-CategoryHome Appliances
Confidence98%
home appliancescoffee machinesespressoconsumer electronicskitchen appliancese-commerceretail
Business Insights
Business Model
E-commerce model detected
Trust Level
Low trust with 5/100 score
Audience
Homeowners and consumers seeking premium, innovative kitchen appliances; coffee enthusiasts looking for automated espresso solutions; middle-to-upper income households valuing brand reputation and convenience
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse Home & Garden sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
Browse Home Appliances sites
Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
Related technology
Browse React websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
Related technology
Browse Wordpress websites
Pivot from one domain into a stack-based discovery path.