Live website intelligence
Equestrian News, Sport & Training Advice from Horse & Hound
Read latest horse news & sport reports from top shows, plus expert horse care tips & improve your riding with advice from the pros
Last refresh
Updated 18h ago
Analyst read
Professional
5/100 trustSports
Detected stack
ReactWordPress
Quick read
How to read horseandhound.co.uk quickly
horseandhound.co.uk looks like sports. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React, WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Horse & Hound is a leading UK equestrian media brand providing news, sport coverage, training advice, and horse care information. Established publication with both digital and print presence serving the British and international equestrian community.
Business ModelMedia/Publishing
Target AudienceEquestrian enthusiasts, horse owners, professional riders, trainers, competitors in show jumping, eventing, dressage, and hunting communities, primarily UK-based but with international reach
Classification
CategorySports
Sub-CategoryEquestrian
equestrianhorse racinghorse careshow jumpingeventingdressageequestrian sportshorse traininglivestockrural lifestyle
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
futureplc.comgoogle.compubmatic.comrubiconproject.comopenx.comappnexus.comonetag.comyieldmo.comcontextweb.comrisecodes.commedia.netsharethrough.comtriplelift.comgumgum.comthemediagrid.comvideo.unrulymedia.comsmaato.compubnative.netindexexchange.comcriteo.comyahoo.comsmartadserver.comtrustedstack.comaps.amazon.comundertone.comlijit.comkargo.comamxrtb.comfreewheel.tvbeachfront.comsonobi.comaniview.comloopme.comshowheroes.comconversantmedia.comemxdgt.comtaboola.cominfolinks.comxandr.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial
VibeTrustworthy, Professional, Traditional
UI Score7/100
Detected Logo TextHORSE&HOUND
IAB Taxonomy
IAB CategorySports
IAB Sub-CategoryEquestrian
Confidence98%
equestrianhorse racinghorse careshow jumpingeventingdressageequestrian sportshorse traininglivestockrural lifestyle
Business Insights
Business Model
Media/Publishing model detected
Trust Level
Low trust with 5/100 score
Audience
Equestrian enthusiasts, horse owners, professional riders, trainers, competitors in show jumping, eventing, dressage, and hunting communities, primarily UK-based but with international reach
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Sports sites
Move from this single report into the broader market cluster.
Browse Equestrian sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
Browse Wordpress websites
Pivot from one domain into a stack-based discovery path.
clipmyhorse.tv
same_category
jcmilton.com
same_category
espn.com
same_category
sofascore.com
same_category
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.