Live website intelligence
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Last refresh
Updated 12h ago
Analyst read
Professional
5/100 trustFood & Drink
Detected stack
Unknown
Quick read
How to read ica.se quickly
ica.se looks like food & drink. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
28/56 fields populated (50%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 0/6radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
ICA is Sweden's largest grocery retail chain offering online shopping, in-store pickup, meal kits, recipes, and home delivery services. The website serves as a digital hub for food inspiration, weekly deals, and e-commerce grocery shopping.
Business ModelOmnichannel Retail (E-commerce + Brick-and-Mortar)
Target AudienceSwedish consumers and households seeking convenient, affordable grocery shopping with recipe inspiration and meal planning tools
Classification
CategoryFood & Drink
Sub-CategoryCooking & Recipes
grocerysupermarketrecipesfood deliverymeal planninge-commerceSwedishretail
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
google.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleClean Corporate/Editorial
VibeTrustworthy, Welcoming, Family-friendly
UI Score8/100
Detected Logo TextICA
IAB Taxonomy
IAB CategoryFood & Drink
IAB Sub-CategoryCooking & Recipes
Confidence95%
grocerysupermarketrecipesfood deliverymeal planninge-commerceSwedishretail
Business Insights
Business Model
Omnichannel Retail (E-commerce + Brick-and-Mortar) model detected
Trust Level
Low trust with 5/100 score
Audience
Swedish consumers and households seeking convenient, affordable grocery shopping with recipe inspiration and meal planning tools
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Food & Drink sites
Move from this single report into the broader market cluster.
Browse Cooking & Recipes sites
Use the topic route when audience and editorial intent matter more than category.
Browse Unknown websites
Pivot from one domain into a stack-based discovery path.
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See all alternatives
View all 6 alternatives and competitors to ica.se.
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