Live website intelligence
Iltalehti | IL - Suomen suurin uutispalvelu
Uutiset, urheilu, viihde, talous, sää, terveys, ruoka, matkailu, autot ja tyyli – Iltalehti, kaikki tuoreet uutiset yhdestä osoitteesta kellon ympäri!
Last refresh
Updated 45d ago
Analyst read
Professional
15/100 trustNews & WeatherStale snapshot
Detected stack
Unknown
Quick read
How to read il.fi quickly
il.fi looks like news & weather. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
32/56 fields populated (57%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 4/6radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 4/6
Missing: whois.registrar, whois.expiresAt
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Iltalehti is one of Finland's largest online news services and tabloid newspapers, owned by Alma Media. It provides comprehensive news coverage including breaking news, sports, entertainment, weather, lifestyle, and regional news. The site operates on a freemium model with free ad-supported content and a premium subscription tier (Iltalehti Plus).
Business ModelMedia/Publishing - Freemium (Ad-supported + Subscription)
Target AudienceFinnish-speaking general public seeking daily news, entertainment, and lifestyle content; broad demographic appeal with focus on mass market readership
Classification
CategoryNews & Weather
Sub-CategoryNews
newsfinnish-mediatabloidonline-newspaperalma-mediageneral-newssportsentertainment
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
appnexus.comrubiconproject.comadform.comgoogle.compubmatic.comteads.tvalmamedia.fi
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial/News Portal
VibeAuthoritative, Information-dense, Urgent
UI Score7/100
Detected Logo TextILTALEHTI
IAB Taxonomy
IAB CategoryNews & Weather
IAB Sub-CategoryNews
Confidence98%
newsfinnish-mediatabloidonline-newspaperalma-mediageneral-newssportsentertainment
Business Insights
Business Model
Media/Publishing - Freemium (Ad-supported + Subscription) model detected
Trust Level
Low trust with 15/100 score
Audience
Finnish-speaking general public seeking daily news, entertainment, and lifestyle content; broad demographic appeal with focus on mass market readership
Keep exploring
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