Quick read
How to read inn.org quickly
inn.org looks like news / weather / information. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 8/100.
What to do next
- The stack appears to include React, WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
41/56 fields populated (73%)
Providers with missing fields
visual: 3/4traffic: 0/10radar: 0/4
View field-level status
visual: 3/4
Missing: screenshotUrl
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 5/5
All expected fields present
files: 3/3
All expected fields present
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Institute for Nonprofit News is a nonprofit membership organization that supports and connects independent, nonpartisan newsrooms.
Business ModelNonprofit Media / Membership Organization
Target AudienceNonprofit news organizations, journalists, media professionals, funders, and supporters of independent journalism
Classification
CategoryNews / Weather / Information
Sub-CategoryInternational News
nonprofit journalismindependent newsmedia networknonpartisannews organizations
Trust & Risk
Trust Assessment
Trust Score8/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserActive Advertiser
Advertiser Names
Institute for Nonprofit News
Advertiser IDs
AR02442361671453245441
Ad Count1
has_advertiser_idhas_creative_results
Publisher Monetization
ads.txtMissing
Direct Sellers0
Reseller Sellers0
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleCorporate Editorial
VibeTrustworthy and Professional
UI Score8/100
Detected Logo TextInstitute for Nonprofit News
IAB Taxonomy
IAB CategoryNews / Weather / Information
IAB Sub-CategoryInternational News
Confidence90%
nonprofit journalismindependent newsmedia networknonpartisannews organizations
Business Insights
Business Model
Nonprofit Media / Membership Organization model detected
Trust Level
Low trust with 8/100 score
Audience
Nonprofit news organizations, journalists, media professionals, funders, and supporters of independent journalism
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse News / Weather / Information sites
Move from this single report into the broader market cluster.
Browse International News sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
Browse Wordpress websites
Pivot from one domain into a stack-based discovery path.
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