Live website intelligence
Interhockey AG - Eishockey Ausrüstungen und Unihockey Material
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Last refresh
Updated 16h ago
Analyst read
Professional
12/100 trustShopping
Detected stack
WordPress
Quick read
How to read interhockey.ch quickly
interhockey.ch looks like shopping. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 12/100.
What to do next
- The stack appears to include WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
35/56 fields populated (63%)
Providers with missing fields
visual: 3/4traffic: 0/10whois: 0/6radar: 0/4
View field-level status
visual: 3/4
Missing: screenshotUrl
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 5/5
All expected fields present
files: 3/3
All expected fields present
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Interhockey AG is a Swiss sports retailer specializing in ice hockey equipment and floorball gear, with multiple physical stores and an online shop presence.
Business ModelE-commerce + Brick-and-mortar retail
Target AudienceIce hockey and floorball players, teams, clubs, and sports enthusiasts in Switzerland
Classification
CategoryShopping
Sub-CategorySporting Goods
ice hockeyfloorballsports equipmentSwitzerlandretail storesWordPress
Trust & Risk
Trust Assessment
Trust Score12/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserNot Advertising
Ad Count0
no_advertiser_idno_creative_results
Publisher Monetization
ads.txtMissing
Direct Sellers0
Reseller Sellers0
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleCorporate
VibeProfessional
UI Score6/100
Detected Logo TextINTERHOCKEY
IAB Taxonomy
IAB CategoryShopping
IAB Sub-CategorySporting Goods
Confidence93%
ice hockeyfloorballsports equipmentSwitzerlandretail storesWordPress
Business Insights
Business Model
E-commerce + Brick-and-mortar retail model detected
Trust Level
Low trust with 12/100 score
Audience
Ice hockey and floorball players, teams, clubs, and sports enthusiasts in Switzerland
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
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