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Live website intelligence

ipsy.com

Personalized Monthly Makeup & Beauty Sample Subscription | IPSY

Join IPSY and get beauty that gets you. Discover top brands, handpicked products, and your next beauty obsession. Viral tomorrow. In your hands today.

Last refresh

Updated 20h ago

Analyst read

Professional

5/100 trustStyle & Fashion

Detected stack

React

Quick read

How to read ipsy.com quickly

ipsy.com looks like style & fashion. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include React.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

IPSY is a personalized monthly beauty subscription service that delivers 5 curated makeup and skincare products to subscribers. Members receive products worth up to $70, plus exclusive access to deals up to 80% off, starting at $14/month.

Business ModelSubscription E-commerce
Target AudienceBeauty enthusiasts, primarily women aged 18-35, interested in discovering new makeup and skincare products, viral beauty trends, and premium brands at accessible price points

Classification

CategoryStyle & Fashion
Sub-CategoryBeauty
beauty subscriptionmakeupskincarepersonalized beautymonthly boxcosmeticsbeauty productssubscription service

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtFound

Monetization Signals

has_ads_txthas_ad_systems

AI Visual Analysis

Design StyleEditorial
VibeFun
UI Score8/100

IAB Taxonomy

IAB CategoryStyle & Fashion
IAB Sub-CategoryBeauty
Confidence98%
beauty subscriptionmakeupskincarepersonalized beautymonthly boxcosmeticsbeauty productssubscription service

Business Insights

Business Model

Subscription E-commerce model detected

Trust Level

Low trust with 5/100 score

Audience

Beauty enthusiasts, primarily women aged 18-35, interested in discovering new makeup and skincare products, viral beauty trends, and premium brands at accessible price points

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.