Live site data
IPTC - the global standards body of the news media
IPTC is the global standards body of the news media. We provide the technical foundation for the news ecosystem.
Last refresh
Updated 29d ago
Analyst read
Professional
64/100 trustNews / Weather / InformationStale snapshot
Detected stack
ReactWordPressCloudflare
Quick read
How to read iptc.org quickly
iptc.org looks like news / weather / information. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 64/100.
What to do next
- The stack appears to include React, WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
37/62 fields populated (60%)
1 health alerts11 providers
Providers with missing fields
visual: 3/4ads: 3/5publisher: 4/5files: 2/3traffic: 0/16radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 3/4
Missing: screenshotUrl
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
IPTC is a professional standards organization that develops and promotes technical standards (such as metadata frameworks) for the global news media ecosystem.
Business ModelNonprofit / Industry Association
Target AudienceNews publishers, media organizations, journalists, newsroom technologists, and developers building news infrastructure
Classification
CategoryNews / Weather / Information
Sub-CategoryNews Industry & Publishing
news standardsmetadatamedia technologyindustry organizationIPTCdigital publishing
Trust & Risk
Trust Assessment
Trust Score64/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserNot Advertising
Ad Count0
no_advertiser_idno_creative_results
Publisher Monetization
ads.txtMissing
Direct Sellers0
Reseller Sellers0
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleCorporate
VibeTrustworthy
UI Score7/100
Detected Logo TextIPTC
IAB Taxonomy
IAB CategoryNews / Weather / Information
IAB Sub-CategoryNews Industry & Publishing
Confidence95%
news standardsmetadatamedia technologyindustry organizationIPTCdigital publishing
Business Insights
Business Model
Nonprofit / Industry Association model detected
Trust Level
Medium trust with 64/100 score
Audience
News publishers, media organizations, journalists, newsroom technologists, and developers building news infrastructure
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse News / Weather / Information sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
Browse News Industry & Publishing sites
Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
Related technology
Browse React websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
Related technology
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