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Screenshot of kayak.com.au

Live website intelligence

kayak.com.au

Search Flights, Hotels & Car Hire | KAYAK

KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & car hires.

Last refresh

Updated 13h ago

Analyst read

Professional

5/100 trustTravel

Detected stack

React

Quick read

How to read kayak.com.au quickly

kayak.com.au looks like travel. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include React.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

28/56 fields populated (50%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 0/6radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 0/6

Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

KAYAK is a travel metasearch engine that aggregates flight, hotel, and car rental deals from hundreds of travel sites, allowing users to compare prices and make informed booking decisions.

Business ModelMetasearch/Aggregator (affiliate/referral model)
Target AudienceLeisure and business travelers seeking price comparison and deal discovery across multiple booking platforms

Classification

CategoryTravel
Sub-CategoryTravel Booking
flight searchhotel bookingcar rentaltravel aggregatorprice comparisonmetasearch

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtFound

Ad Systems

google.comindexexchange.comyieldlab.netrubiconproject.comappnexus.comopenx.comsovrn.comlijit.combrightcom.comadtech.com33across.comimprovedigital.comaps.amazon.compubmatic.comlkqd.netadvertising.comsmartadserver.comrhythmone.comrevcontent.commy6sense.comdistrictm.ioaax.mediamedia.netsonobi.comemxdgt.comsharethrough.comsynacor.comliveintent.com

Monetization Signals

has_ads_txthas_ad_systems

AI Visual Analysis

Design StyleClean, Modern, Corporate
VibeTrustworthy, Efficient, Professional
UI Score8/100
Detected Logo TextKAYAK

IAB Taxonomy

IAB CategoryTravel
IAB Sub-CategoryTravel Booking
Confidence98%
flight searchhotel bookingcar rentaltravel aggregatorprice comparisonmetasearch

Business Insights

Business Model

Metasearch/Aggregator (affiliate/referral model) model detected

Trust Level

Low trust with 5/100 score

Audience

Leisure and business travelers seeking price comparison and deal discovery across multiple booking platforms

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.