Live website intelligence
Search Flights, Hotels & Car Hire | KAYAK
KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & car hires.
Last refresh
Updated 48d ago
Analyst read
Professional
5/100 trustTravelStale snapshot
Detected stack
React
Quick read
How to read kayak.com.my quickly
kayak.com.my looks like travel. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
28/56 fields populated (50%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 0/6radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
KAYAK is a travel metasearch engine that aggregates and compares prices for flights, hotels, and car rentals from hundreds of travel sites, allowing users to find the best deals without booking directly on the platform.
Business ModelMetasearch/Affiliate (generates revenue through referral fees and advertising from travel suppliers and OTAs)
Target AudienceLeisure and business travelers seeking price comparison and deal-finding tools for flights, accommodations, and transportation
Classification
CategoryTravel
Sub-CategoryTravel Booking
travelflightshotelscar rentalmetasearchbookingprice comparisontrip planning
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
google.comindexexchange.comyieldlab.netrubiconproject.comappnexus.comopenx.comsovrn.comlijit.combrightcom.comadtech.com33across.comimprovedigital.comaps.amazon.compubmatic.comlkqd.netadvertising.comsmartadserver.comrhythmone.comrevcontent.commy6sense.comdistrictm.ioaax.mediamedia.netsonobi.comemxdgt.comsharethrough.comsynacor.comliveintent.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleClean, Modern, Functional
VibeTrustworthy, Efficient, Approachable
UI Score8/100
Detected Logo TextKAYAK
IAB Taxonomy
IAB CategoryTravel
IAB Sub-CategoryTravel Booking
Confidence98%
travelflightshotelscar rentalmetasearchbookingprice comparisontrip planning
Business Insights
Business Model
Metasearch/Affiliate (generates revenue through referral fees and advertising from travel suppliers and OTAs) model detected
Trust Level
Low trust with 5/100 score
Audience
Leisure and business travelers seeking price comparison and deal-finding tools for flights, accommodations, and transportation
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Travel sites
Move from this single report into the broader market cluster.
Browse Travel Booking sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
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