Live website intelligence
Roseburg News, Weather, Sports, Breaking News
KPIC CBS Roseburg, Oregon provides news, weather, and sports coverage to surrounding communities including Green, Melrose, Elgarose, Lookingglass, Dixonville, Winchester, Winston, Tenmile, Glide, Sutherlin, Cleveland and Umpqua.
Last refresh
Updated 2h ago
Analyst read
Professional
Detected stack
Quick read
How to read kpic.com quickly
kpic.com looks like news & entertainment. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
KPIC CBS 4 is a local television news station serving Roseburg, Oregon and surrounding communities in the Umpqua Valley region. The website provides local news coverage, weather forecasts, sports updates, and community information as an extension of their broadcast operations.
Classification
Trust & Risk
Trust Assessment
Publisher Monetization
Ad Systems
Monetization Signals
AI Visual Analysis
IAB Taxonomy
Business Insights
Business Model
Media/Broadcast - Local TV station with digital news platform supported by advertising revenue model detected
Trust Level
Low trust with 5/100 score
Audience
Residents of Roseburg, Oregon and surrounding rural communities including Sutherlin, Winston, Glide, and the broader Douglas County area seeking local news, weather alerts, and community information
Keep exploring
Keep exploring from this report
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