Live website intelligence

lendingtree.com

When banks compete, you win.

LendingTree helps you compare loans, insurance, mortgages, credit cards, and other financial products — so you can make smarter choices and save money. When banks compete, you win.

Last refresh

Updated 60d ago

Analyst read

Professional

5/100 trustPersonal FinanceStale snapshot

Detected stack

Unknown

Quick read

How to read lendingtree.com quickly

lendingtree.com looks like personal finance. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

The stack appears to include Unknown.
Open the Traffic tab if you need audience scale and geography before outreach.
Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4

View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Start here before opening deeper tabs

This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.

Use the SEO card to judge structure quality.
Use traffic and rank signals to estimate market weight.
Use business and trust modules before outreach or partnership decisions.

SEO Overview

H1 Tags1

H2 Tags2

Internal Links55

External Links21

Images46

DNS & Infrastructure

DNS ProviderGoogle

Mail (MX)10 lendingtree-com.mail.protection.outlook.com

NS Records4 records

TXT Records21 records

Traffic Stats

Domain Age28.1 years

Taxonomy

IAB CategoryPersonal Finance

IAB Sub-CategoryBanking & Loans

Confidence98%

loan comparisonmortgagepersonal loanscredit cardsinsurancefinancial marketplacefintechhome equitydebt consolidation

Technical Files

robots.txtFound

sitemap.xmlFound

AI Analysis

SummaryLendingTree is a financial services marketplace that connects consumers with multiple lenders for loans, mortgages, credit cards, and insurance products. The platform allows users to compare rates from competing banks and financial institutions to find the best offers.

Business ModelLead generation marketplace / Financial aggregator

Trust Score5/100

SentimentProfessional

Publisher / Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

Visual / Brand

Dominant Color#f0f0f0

Color Palette

StorageR2

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Browse Personal Finance sites

Move from this single report into the broader market cluster.

Browse Banking & Loans sites

Use the topic route when audience and editorial intent matter more than category.

Browse Unknown websites

Pivot from one domain into a stack-based discovery path.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.