Live website intelligence
MacUpdate | Download Best Mac Software | 30,000+ Free Apps
First launched back in 1997 - MacUpdate is the most popular and complete Mac software directory. Download and read reviews of the best apps for your Mac.
Last refresh
Updated 59d ago
Analyst read
Professional
25/100 trustTechnology & ComputingStale snapshot
Detected stack
React
Quick read
How to read macupdate.com quickly
macupdate.com looks like technology & computing. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 25/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
MacUpdate is a long-running software directory and download platform specifically for macOS applications, offering 30,000+ apps with user reviews, updates, and an app management tool.
Business ModelSoftware marketplace/directory with advertising and affiliate revenue; freemium app management tool
Target AudienceMac users seeking software downloads, app discovery, and update management tools
Classification
CategoryTechnology & Computing
Sub-CategorySoftware
mac-softwareapp-storesoftware-directorymacosapp-managementdownload-portalsoftware-reviews
Trust & Risk
Trust Assessment
Trust Score25/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
macupdate.com33across.comclickio.comad-generation.jpadcolony.comadform.comadsolut.inadmanmedia.comadmixer.netadsyield.comadvertising.comadpone.comadyoulike.comampliffy.comamxrtb.comappads.inappnexus.comaps.amazon.comaxonix.combeachfront.comconsumable.comcontextweb.comconversantmedia.comcriteo.comdistrictm.ioemxdgt.come-planning.netfreewheel.tvgoogle.comgreedygame.comgroupm.comgumgum.comimprovedigital.comindexexchange.cominstreamatic.comjfacassoc.comincrementx.comkrushmedia.comlijit.comloopme.commadvertise.comnetpoint-media.denextmillennium.ionobid.ioonetag.comopenx.comopera.compubmatic.complaystream.media
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleCorporate
VibeTrustworthy
UI Score6/100
Detected Logo TextMacUpdate
IAB Taxonomy
IAB CategoryTechnology & Computing
IAB Sub-CategorySoftware
Confidence95%
mac-softwareapp-storesoftware-directorymacosapp-managementdownload-portalsoftware-reviews
Business Insights
Business Model
Software marketplace/directory with advertising and affiliate revenue; freemium app management tool model detected
Trust Level
Low trust with 25/100 score
Audience
Mac users seeking software downloads, app discovery, and update management tools
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Technology & Computing sites
Move from this single report into the broader market cluster.
Browse Software sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
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