Live website intelligence
Mappy - Street plans, routes and maps in the United Kingdom
Search for addresses, places, plan routes to prepare your journeys all over the United Kingdom
Last refresh
Updated 59d ago
Analyst read
Professional
25/100 trustTravel & TransportationStale snapshot
Detected stack
React
Quick read
How to read mappy.com quickly
mappy.com looks like travel & transportation. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 25/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Mappy is a mapping and navigation service providing street plans, route planning, and address search functionality for the United Kingdom. It competes with services like Google Maps and OpenStreetMap-based solutions.
Business ModelFreemium/Ad-supported Web Service
Target AudienceUK-based consumers and travelers needing directions, address lookup, and journey planning tools
Classification
CategoryTravel & Transportation
Sub-CategoryMaps & Navigation
mapsnavigationroutingstreet-planstravel-planninglocal-searchunited-kingdom
Trust & Risk
Trust Assessment
Trust Score25/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
mappy.com152media.info33across.comcontextweb.comemxdgt.comfreewheel.tvmedia.netaax.mediaadagio.ioadcolony.comadform.comadmanmedia.comadvertising.comadyoulike.comalliancegravity.comamxrtb.comappads.inappnexus.comaps.amazon.comaxonix.combetweendigital.comblockthrough.comcriteo.comdistrictm.ioe-planning.netflashb.idgoogle.comimpactify.ioimprovedigital.comindexexchange.cominmobi.comlijit.comloopme.comogury.comonetag.comopenx.comoptidigital.comorange.froutbrain.compubmatic.compubnative.netrhythmone.comrichaudience.comrisecodes.comrtbhouse.comrubiconproject.comsharethrough.comsmaato.comsmartadserver.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleMinimalist
VibeFunctional
UI Score6/100
Detected Logo Textmappy
IAB Taxonomy
IAB CategoryTravel & Transportation
IAB Sub-CategoryMaps & Navigation
Confidence92%
mapsnavigationroutingstreet-planstravel-planninglocal-searchunited-kingdom
Business Insights
Business Model
Freemium/Ad-supported Web Service model detected
Trust Level
Low trust with 25/100 score
Audience
UK-based consumers and travelers needing directions, address lookup, and journey planning tools
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Travel & Transportation sites
Move from this single report into the broader market cluster.
Browse Maps & Navigation sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
hertz.io
same_category
iagcargo.com
same_category
iledefrance-mobilites.fr
same_category
backtrackmaps.com
high_tag_overlap
See all alternatives
View all 6 alternatives and competitors to mappy.com.
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.