Live website intelligence
Mattel | About
We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Price and more on Mattel.com!
Last refresh
Updated 59d ago
Analyst read
Professional
5/100 trustArts & EntertainmentStale snapshot
Detected stack
ReactShopifyCloudflare
Quick read
How to read mattel.com quickly
mattel.com looks like arts & entertainment. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React, Shopify.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Technology data helps you qualify implementation maturity
This section shows what the site appears to run on, which providers support it, and whether the technical footprint looks modern, stable, and discoverable.
- Stack tags are useful for sales, partnerships, and benchmarking.
- DNS and files help you judge operational hygiene.
- Provider health and timing reveal how complete the current read is.
Technology Stack
ReactShopifyCloudflare
Infrastructure
DNS Provider
ProviderGoogle
Mail Exchange
MX 10 mattel-com.mail.protection.outlook.com
NS Records
NS 1ns1.markmonitor.com
NS 2ns2.markmonitor.com
NS 3ns3.markmonitor.com
NS 4ns4.markmonitor.com
NS 5ns5.markmonitor.com
NS 6ns6.markmonitor.com
NS 7ns7.markmonitor.com
TXT Records
"globalsign-domain-verification=FCE0C06DB86E6C09655A686119DC08F5"
"globalsign-domain-verification=E99B98582B5CBE501244EC0EF15533ED"
"globalsign-domain-verification=83592c502ac01718e2183bfc36065346"
"klaviyo-site-verification=T3Zp3h"
"flexera-domain-verification-nwxkrsgcsfxtodgn"
"1739bf69-fd7e-416d-9989-9a5dc27f0d3d"
"flexera-domain-verification-ckzubskqelawyefd"
"MS=ms32300319"
"atlassian-domain-verification=CBVSBzX73V8o3dW9vZV50zFaoe4kzJz420mhW8/ZsFzZjLsEWVLGRTw5W9Su7d8G"
"smartsheet-site-validation=Pb2iq_20BFe2PNgJQn7ZT3hdNy8PPZM6"
"klaviyo-site-verification=SMfDWk"
"klaviyo-site-verification=Suh8Ep"
"mongodb-site-verification=XXdQ0UFy0qkOQAORsJr17oQNzzcTGtnx"
"s3STULtuaC+JAYVIErkuu1jxN4b7luXvu+1dGR6UPlJiVsq+mJTx/+uVjFK9aBenktzLyg3YvvIH3U/JDtnGyg=="
"klaviyo-site-verification=SU4YSV"
"openai-domain-verification=dv-ZqQqFYXR01FIcAnd22snMZKM"
"elevenlabs=W_U6ZpEboTG6vEtbAqb-WFIxXVrCt0ggvuziWp8hxHs"
"miro-verification=2b083f3c04a86493b94e3cf2fc5abb5d42a1584e"
"asv=41cba8bd778557cbdabcfec11db817c5"
"v=spf1 ip4:156.20.174.28 ip4:156.20.174.19 ip4:156.20.174.20 ip4:156.20.226.21 i" "p4:156.20.226.22 ip4:156.20.36.134 ip4:63.100.125.35 ip4:195.108.1.26 ip4:202.64" ".121.134 ip4:209.34.72.104 ip4:156.20.30.143 ip4:204.14.234.64/28 ip4:204.14.232" ".64/28 ip4:182.50.78.64/28 ip4:96.43.144.64/31 ip4:96.43.148.64/31 ip4:3.214.204" ".181 ip4:35.174.145.124 ip4:44.211.178.112/28 ip4:3.101.216.144/28 ip4:23.21.109" ".197 ip4:23.21.109.212 ip4:147.160.167.0/26 include:o365.connector.mattel.com in" "clude:spf.protection.outlook.com include:spf.mandrillapp.com include:_spf.center" "code.com include:spf_hrc.mattel.com include:shops.shopify.com include:spf.backin" "stock.org include:mail.zendesk.com include:spfa.cpmails.com -all"
"atlassian-domain-verification=ycRYijiDol3imUfriVcX8bIugaELJJIs9WfgjCmZdhERrjfZ7vNOTc97K598rAQk"
"airtable-verification=d2644d9e1f3a7084f45d75fc4853b158"
"facebook-domain-verification=q47c0fpjz5dyktmjv753zh6kebe01u"
"klaviyo-site-verification=RbzuTn"
"globalsign-domain-verification=92DFE769E9125E199EF6EC9169CA87F7"
"globalsign-domain-verification=D7474A3561EC11EF56281A874B076C9B"
"facebook-domain-verification=mucmxd3t3t1mxbyt4a68mh84ivrixr"
"ZOOM_verify_uG9jncpZikTCqaHsE3U5HM"
"globalsign-domain-verification=DF20A01F31EA78F75177B5A9747B8D55"
"apple-domain-verification=8rHg56dysd6NHEGG"
"363-242-484"
"google-site-verification=loworyG6vj9eIjGPgkCCus46iWRe7_0O764_rfYeEkU"
"canva-site-verification=0yPMDPYuL_jlmw8N18UQDg"
"_globalsign-domain-verification=fLypsY3AsraNmCRbUoKUI6qQfYPvA340Y-xZ76b9zG"
"shopify-verification-code=elce9sYD8cm9qq4K3no1kZ0P1lrGv5"
"globalsign-domain-verification=E38512355C14A9D4ED6449EA485628D5"
"globalsign-domain-verification=84FA62F3C1C2DD2BC483EC35F181291D"
"amazonses:SQ7RzWc0jpZz3WUTq2xvKCmCyZSMyasY5+B5254eNR8="
"ciscocidomainverification=1db3115a9241d383c0dfcf306debfa682494a0323e4f8e91c6d4b7761d19dd16"
"globalsign-domain-verification=2_W0PBp-Dke0afh34WuVRGDpSyvVpOD4g4wiEQdKXO"
"XXLYSrygdNsjlkqUtPrkoWJmJmGSViHcDEgyKwjfJvE"
"-Pat2r5vHBANb7fvRcrBmKzNzCSXmw"
"globalsign-domain-verification=E33B3B1326158F213DCC67708D116007"
"_globalsign-domain-verification=xAIWtgGuWzAqcLFerDYVRMouLLcTceP2q7dRAPd2Kd"
"stripe-verification=d2c5519112b8ef89651a7247406c9196fc7ceb57cd1b375b4097a8e1fee82b4b"
Technical Files
Robots
robots.txtFound
Sitemap
sitemap.xmlFound
Provider Health
whois.provider
Performance Metrics
0ms
Browser
465ms
Fetch
0ms
AI
465ms
Total
HTML Source Info
Source Methodnone
HTML Size0.0 KB
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Arts & Entertainment sites
Move from this single report into the broader market cluster.
Browse Movies sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
Browse Shopify websites
Pivot from one domain into a stack-based discovery path.
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