Live website intelligence
The Mail & Guardian | Africa's Better Future
The Mail & Guardian is a quality investigative and comment news publication, based on a culture of editorial independence and excellence.
Last refresh
Updated 37d ago
Analyst read
Professional
5/100 trustNews & PoliticsStale snapshot
Detected stack
WordPressCloudflare
Quick read
How to read mg.co.za quickly
mg.co.za looks like news & politics. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include WordPress, Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
28/56 fields populated (50%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 0/6radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
The Mail & Guardian is a South African investigative news publication focused on quality journalism, political commentary, and editorial excellence covering African affairs
Business ModelMedia (Digital News Publisher)
Target AudiencePolitically engaged readers, professionals, policymakers, and citizens interested in investigative journalism and African current affairs
Classification
CategoryNews & Politics
Sub-CategoryNews
newsinvestigative journalismpoliticssouth africaafricacommentaryeditorial
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
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Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial
VibeProfessional
UI Score7/100
Detected Logo TextMail & Guardian
IAB Taxonomy
IAB CategoryNews & Politics
IAB Sub-CategoryNews
Confidence98%
newsinvestigative journalismpoliticssouth africaafricacommentaryeditorial
Business Insights
Business Model
Media (Digital News Publisher) model detected
Trust Level
Low trust with 5/100 score
Audience
Politically engaged readers, professionals, policymakers, and citizens interested in investigative journalism and African current affairs
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