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Live website intelligence

mlive.com

Michigan Local News, Breaking News, Sports & Weather

Get the latest Michigan news, sports, and breaking updates. View daily weather and top stories from Detroit, Ann Arbor, Grand Rapids and beyond on mlive.com.

Last refresh

Updated 47d ago

Analyst read

Professional

5/100 trustNews & PoliticsStale snapshot

Detected stack

React

Quick read

How to read mlive.com quickly

mlive.com looks like news & politics. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include React.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Michigan-focused digital news media company providing local breaking news, sports coverage, weather updates, and community journalism across Michigan cities including Detroit, Ann Arbor, and Grand Rapids. Operates as the online presence for Advance Local's Michigan publications.

Business ModelMedia/Publishing - Digital-first local news with subscription and advertising revenue
Target AudienceMichigan residents seeking local news, sports fans, weather-dependent audiences, and community-focused readers across urban and rural Michigan markets

Classification

CategoryNews & Politics
Sub-CategoryLocal News
local newsMichiganbreaking newssportsweathernewspaperregional mediajournalism

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtFound

Ad Systems

advancelocal.comadtech.comadvertising.comaps.amazon.comaol.comappnexus.comdistrictm.iofacebook.comgoogle.comindexexchange.comliveintent.commedia.netnativo.comopenx.compubmatic.comrhythmone.comrubiconproject.comsharethrough.comsmaato.comsmartadserver.comsonobi.comspotxchange.comspotx.tvtaboola.comteads.tvtremorhub.comtriplelift.comyahoo.comyieldmo.comkargo.comcontextweb.comgumgum.comemxdgt.comimprovedigital.comadmanmedia.comrevcontent.comsynacor.comvideo.unrulymedia.comwunderkind.coimds.tvamxrtb.comvidoomy.commediago.iobeachfront.cominmobi.comminutemedia.com

Monetization Signals

has_ads_txthas_ad_systems

AI Visual Analysis

Design StyleEditorial
VibeTrustworthy
UI Score7/100
Detected Logo Textm LIVE

IAB Taxonomy

IAB CategoryNews & Politics
IAB Sub-CategoryLocal News
Confidence95%
local newsMichiganbreaking newssportsweathernewspaperregional mediajournalism

Business Insights

Business Model

Media/Publishing - Digital-first local news with subscription and advertising revenue model detected

Trust Level

Low trust with 5/100 score

Audience

Michigan residents seeking local news, sports fans, weather-dependent audiences, and community-focused readers across urban and rural Michigan markets

Keep exploring

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