Live website intelligence
Ministry of Defence - GOV.UK
We work for a secure and prosperous United Kingdom with global reach and influence. We will protect our people, territories, values and interests at home and overseas, through strong armed forces and in partnership with allies, to ensure our security, support our national interests and safeguard our prosperity. MOD is a ministerial department, supported by 24 agencies and public bodies .
Last refresh
Updated 45d ago
Analyst read
Professional
Detected stack
Quick read
How to read mod.uk quickly
mod.uk looks like government & politics. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
33/56 fields populated (59%)
Providers with missing fields
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 5/6
Missing: whois.expiresAt
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
The Ministry of Defence (MOD) is the UK government department responsible for implementing the defence policy and managing the British Armed Forces (Royal Navy, British Army, Royal Air Force). It operates as a ministerial department with 24 supporting agencies and public bodies.
Classification
Trust & Risk
Trust Assessment
Publisher Monetization
Monetization Signals
AI Visual Analysis
IAB Taxonomy
Business Insights
Business Model
Government/Public Service model detected
Trust Level
Low trust with 5/100 score
Audience
UK citizens, military personnel, defence contractors, international allies, policy researchers, and journalists
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