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Live website intelligence

monsterinsights.com

MonsterInsights - The Best Google Analytics Plugin for WordPress

MonsterInsights is the best Google Analytics plugin for WordPress. Set up Google Analytics for WordPress with just a few clicks. Over 100 million downloads.

Last refresh

Updated 45d ago

Analyst read

Professional

5/100 trustTechnology & ComputingStale snapshot

Detected stack

WordPressCloudflare

Quick read

How to read monsterinsights.com quickly

monsterinsights.com looks like technology & computing. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include WordPress, Cloudflare.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

MonsterInsights is a WordPress plugin that simplifies Google Analytics integration, providing real-time analytics, e-commerce tracking, GDPR compliance, SEO ranking data, and user behavior insights for website owners.

Business ModelSaaS
Target AudienceWordPress website owners, bloggers, e-commerce businesses, marketers, and small-to-medium businesses seeking simplified analytics without technical expertise

Classification

CategoryTechnology & Computing
Sub-CategorySoftware
analyticswordpressgoogle-analyticspluginsaasmarketingdatae-commerce

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

AI Visual Analysis

Design StyleCorporate
VibeTrustworthy
UI Score8/100
Detected Logo TextMonsterInsights

IAB Taxonomy

IAB CategoryTechnology & Computing
IAB Sub-CategorySoftware
Confidence95%
analyticswordpressgoogle-analyticspluginsaasmarketingdatae-commerce

Business Insights

Business Model

SaaS model detected

Trust Level

Low trust with 5/100 score

Audience

WordPress website owners, bloggers, e-commerce businesses, marketers, and small-to-medium businesses seeking simplified analytics without technical expertise

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.