Live website intelligence
Rock Climbing Guides: Routes, Photos & Forum | Mountain Project
Find rock climbing routes, photos, and guides for every state, along with experiences and advice from fellow climbers.
Last refresh
Updated 45d ago
Analyst read
Professional
5/100 trustSportsStale snapshot
Detected stack
Unknown
Quick read
How to read mountainproject.com quickly
mountainproject.com looks like sports. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Mountain Project is a comprehensive online platform and community for rock climbers, providing detailed route information, photos, ratings, and forums. It serves as a digital guidebook replacement with user-generated content covering climbing locations globally.
Business ModelCommunity-driven content platform with freemium elements, advertising, and potential affiliate partnerships. Relies on user contributions for route data while providing free access to core information.
Target AudienceRock climbers, boulderers, and mountaineers of all skill levels seeking route information, beta, and community connection; primarily outdoor enthusiasts aged 18-45
Classification
CategorySports
Sub-CategoryClimbing
rock climbingboulderingoutdoor recreationclimbing routesmountaineeringadventure sportscommunityguidebook
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
google.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleFunctional/Utility-focused
VibeAuthentic, Outdoorsy, Community-driven
UI Score6/100
Detected Logo TextMOUNTAIN PROJECT
IAB Taxonomy
IAB CategorySports
IAB Sub-CategoryClimbing
Confidence95%
rock climbingboulderingoutdoor recreationclimbing routesmountaineeringadventure sportscommunityguidebook
Business Insights
Business Model
Community-driven content platform with freemium elements, advertising, and potential affiliate partnerships. Relies on user contributions for route data while providing free access to core information. model detected
Trust Level
Low trust with 5/100 score
Audience
Rock climbers, boulderers, and mountaineers of all skill levels seeking route information, beta, and community connection; primarily outdoor enthusiasts aged 18-45
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Sports sites
Move from this single report into the broader market cluster.
Browse Climbing sites
Use the topic route when audience and editorial intent matter more than category.
Browse Unknown websites
Pivot from one domain into a stack-based discovery path.
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