Live website intelligence
Free Family Tree, Genealogy, Family History, and DNA Testing
Create your family tree. Take a MyHeritage DNA test for ancestry and genetic testing. Access 38.7 billion historical records for genealogy research.
Last refresh
Updated 44d ago
Analyst read
Professional
15/100 trustFamily & ParentingStale snapshot
Detected stack
ReactCloudflare
Quick read
How to read myheritage.com quickly
myheritage.com looks like family & parenting. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include React, Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
MyHeritage is a genealogy platform offering family tree building, DNA testing for ancestry analysis, and access to billions of historical records. The company operates on a freemium subscription model with a 14-day free trial for premium features.
Business ModelFreemium SaaS with E-commerce (DNA kits)
Target AudienceIndividuals interested in family history, ancestry research, genealogy enthusiasts, people seeking to connect with relatives, and those curious about ethnic origins through DNA testing
Classification
CategoryFamily & Parenting
Sub-CategoryGenealogy
genealogydna-testingfamily-historyancestryfamily-treehistorical-recordssubscription-servicefreemium
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleEditorial with nostalgic warmth
VibeTrustworthy, Nostalgic, Family-oriented
UI Score8/100
Detected Logo TextMyHeritage
IAB Taxonomy
IAB CategoryFamily & Parenting
IAB Sub-CategoryGenealogy
Confidence95%
genealogydna-testingfamily-historyancestryfamily-treehistorical-recordssubscription-servicefreemium
Business Insights
Business Model
Freemium SaaS with E-commerce (DNA kits) model detected
Trust Level
Low trust with 15/100 score
Audience
Individuals interested in family history, ancestry research, genealogy enthusiasts, people seeking to connect with relatives, and those curious about ethnic origins through DNA testing
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Family & Parenting sites
Move from this single report into the broader market cluster.
Browse Genealogy sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
Browse Cloudflare websites
Pivot from one domain into a stack-based discovery path.
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