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new-work.se

New Work SE | New Work SE

New Work SE helps shape the future of work by focussing on people – with brands like XING, kununu and onlyfy, aiming to make working life more fulfilling for individuals and companies alike.

Last refresh

Updated 47d ago

Analyst read

Professional

15/100 trustBusiness & IndustrialStale snapshot

Detected stack

Unknown

Quick read

How to read new-work.se quickly

new-work.se looks like business & industrial. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.

What to do next

  • The stack appears to include Unknown.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

28/56 fields populated (50%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 0/6radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 0/6

Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

New Work SE is a European HR technology company operating professional networking and employer branding platforms including XING (LinkedIn competitor), kununu (employer reviews), and onlyfy (recruitment software). They focus on improving working life for professionals and helping companies with talent acquisition and employer branding.

Business ModelSaaS / Freemium Marketplace
Target AudienceHR professionals, recruiters, job seekers, and companies seeking employer branding solutions, primarily in German-speaking European markets

Classification

CategoryBusiness & Industrial
Sub-CategoryHuman Resources
HR techprofessional networkingrecruitmentemployer brandingXINGkununuB2B SaaScareer platform

Trust & Risk

Trust Assessment

Trust Score15/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

AI Visual Analysis

Design StyleCorporate
VibeTrustworthy
UI Score7/100
Detected Logo TextNewWork

IAB Taxonomy

IAB CategoryBusiness & Industrial
IAB Sub-CategoryHuman Resources
Confidence92%
HR techprofessional networkingrecruitmentemployer brandingXINGkununuB2B SaaScareer platform

Business Insights

Business Model

SaaS / Freemium Marketplace model detected

Trust Level

Low trust with 15/100 score

Audience

HR professionals, recruiters, job seekers, and companies seeking employer branding solutions, primarily in German-speaking European markets

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

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