Quick read
How to read nextdoor.com quickly
nextdoor.com looks like community & social. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React, WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
1 health alerts11 providers
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Nextdoor is a hyperlocal social networking platform that connects neighbors to share information, recommendations, buy/sell items, and build community within their geographic area.
Business ModelPlatform/Marketplace (Freemium with advertising and local business features)
Target AudienceHomeowners, renters, and local residents seeking neighborhood connections, local recommendations, and community engagement; also local businesses targeting nearby customers
Classification
CategoryCommunity & Social
Sub-CategorySocial Networking
neighborhoodlocal communitysocial networkhyperlocalmarketplacelocal services
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
triplelift.comgoogle.compubmatic.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleClean, Friendly, Community-focused
VibeTrustworthy, Welcoming, Neighborhood-oriented
UI Score8/100
Detected Logo TextNextdoor
IAB Taxonomy
IAB CategoryCommunity & Social
IAB Sub-CategorySocial Networking
Confidence95%
neighborhoodlocal communitysocial networkhyperlocalmarketplacelocal services
Business Insights
Business Model
Platform/Marketplace (Freemium with advertising and local business features) model detected
Trust Level
Low trust with 5/100 score
Audience
Homeowners, renters, and local residents seeking neighborhood connections, local recommendations, and community engagement; also local businesses targeting nearby customers
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse Community & Social sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
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Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
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Pivot from one domain into a stack-based discovery path.
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Pivot from one domain into a stack-based discovery path.