Quick read
How to read nhl.com quickly
nhl.com looks like sports. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Official website of the National Hockey League, providing comprehensive coverage of professional ice hockey including news, live scores, schedules, player statistics, video content, and team information. The site also covers Olympic hockey events.
Business ModelMedia/Publishing with E-commerce and Ticketing
Target AudienceIce hockey fans, sports enthusiasts, fantasy hockey players, bettors, and general sports consumers primarily in North America
Classification
CategorySports
Sub-CategoryIce Hockey
hockeyNHLsportsolympicsprofessional sportsnewsscoresschedulevideostats
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
google.comindexexchange.compubmatic.comfreewheel.tvadsense.comrubiconproject.comappnexus.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleCorporate Editorial
VibeProfessional, Authoritative, Dynamic
UI Score8/100
Detected Logo TextNHL
IAB Taxonomy
IAB CategorySports
IAB Sub-CategoryIce Hockey
Confidence98%
hockeyNHLsportsolympicsprofessional sportsnewsscoresschedulevideostats
Business Insights
Business Model
Media/Publishing with E-commerce and Ticketing model detected
Trust Level
Low trust with 5/100 score
Audience
Ice hockey fans, sports enthusiasts, fantasy hockey players, bettors, and general sports consumers primarily in North America
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
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