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Live website intelligence

npl.co.uk

National Physical Laboratory - impact from science - NPL

Last refresh

Updated 47d ago

Analyst read

Professional

5/100 trustScienceStale snapshot

Detected stack

Unknown

Quick read

How to read npl.co.uk quickly

npl.co.uk looks like science. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include Unknown.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Start here before opening deeper tabs

This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.

  • Use the SEO card to judge structure quality.
  • Use traffic and rank signals to estimate market weight.
  • Use business and trust modules before outreach or partnership decisions.

SEO Overview

H1 Tags1
H2 Tags12
Internal Links285
External Links13
Images6

DNS & Infrastructure

DNS ProviderMicrosoft
Mail (MX)10 npl-co-uk.mail.protection.outlook.com
NS Records2 records
TXT Records5 records

Traffic Stats

Domain Age30.6 years

Taxonomy

IAB CategoryScience
IAB Sub-CategoryPhysical Sciences
Confidence95%
national laboratorymeasurement servicesphysical standardstelecoms testingscientific researchUK governmentmetrologycalibration

Technical Files

robots.txtFound
sitemap.xmlFound

AI Analysis

SummaryThe National Physical Laboratory (NPL) is the UK's national measurement institute, providing world-class measurement science, standards, and services for over 125 years. It offers calibration, testing, and research services to industry and government.
Business ModelGovernment-funded Research Institute / B2B Scientific Services
Trust Score5/100
SentimentProfessional

Publisher / Monetization

ads.txtMissing
Monetization Signals
missing_ads_txt

Visual / Brand

Dominant Color#003070
Color Palette
StorageR2

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