Quick read
How to read paddypower.com quickly
paddypower.com looks like sports. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Paddy Power is a major Irish bookmaker and gambling company offering sports betting, online casino, poker, and other gaming services. The screenshot shows a geo-restriction notice blocking access from the US, indicating the company operates in regulated markets with geographic limitations.
Business ModelGambling/Betting Platform
Target AudienceAdult consumers in permitted jurisdictions (primarily UK, Ireland, and select European markets) interested in sports betting and online gaming
Classification
CategorySports
Sub-CategoryGambling
gamblingsports-bettinggeo-blockingirelandukrestricted-accessbettingonline-gaming
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleCorporate
VibeProfessional
UI Score6/100
IAB Taxonomy
IAB CategorySports
IAB Sub-CategoryGambling
Confidence95%
gamblingsports-bettinggeo-blockingirelandukrestricted-accessbettingonline-gaming
Business Insights
Business Model
Gambling/Betting Platform model detected
Trust Level
Low trust with 15/100 score
Audience
Adult consumers in permitted jurisdictions (primarily UK, Ireland, and select European markets) interested in sports betting and online gaming
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
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