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Live website intelligence

plausible.io

Plausible Analytics | Simple, privacy-friendly Google Analytics alternative

Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.

Last refresh

Updated 45d ago

Analyst read

Professional

5/100 trustTechnology & ComputingStale snapshot

Detected stack

Cloudflare

Quick read

How to read plausible.io quickly

plausible.io looks like technology & computing. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include Cloudflare.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

28/56 fields populated (50%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 0/6radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 0/6

Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Plausible Analytics is a lightweight, privacy-focused web analytics platform that serves as an alternative to Google Analytics. It offers simple, cookie-free tracking that respects visitor privacy while providing essential website insights. The product is open-source, hosted in the EU on European-owned infrastructure, and designed to be GDPR-compliant without requiring cookie consent banners.

Business ModelSaaS
Target AudienceWebsite owners, developers, privacy-conscious businesses, EU-based organizations, and anyone seeking GDPR-compliant analytics without the complexity of Google Analytics. Targets those who prioritize data ownership and visitor privacy.

Classification

CategoryTechnology & Computing
Sub-CategorySoftware
analyticsprivacySaaSweb analyticsGDPR compliantopen sourceEU hostedcookie-free

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

AI Visual Analysis

Design StyleMinimalist
VibeTrustworthy
UI Score9/100
Detected Logo TextPlausible

IAB Taxonomy

IAB CategoryTechnology & Computing
IAB Sub-CategorySoftware
Confidence95%
analyticsprivacySaaSweb analyticsGDPR compliantopen sourceEU hostedcookie-free

Business Insights

Business Model

SaaS model detected

Trust Level

Low trust with 5/100 score

Audience

Website owners, developers, privacy-conscious businesses, EU-based organizations, and anyone seeking GDPR-compliant analytics without the complexity of Google Analytics. Targets those who prioritize data ownership and visitor privacy.

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.