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Poynter - Poynter
Poynter is a nonprofit media institute and newsroom that provides fact-checking, media literacy and journalism ethics training to citizens and journalists in service to democracy.
Last refresh
Updated 28d ago
Analyst read
In review
58/100 trustStale snapshot
Detected stack
ReactWordPressShopifyCloudflare
Quick read
How to read poynter.org quickly
poynter.org looks like an uncategorized property. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 58/100.
What to do next
- The stack appears to include React, WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
27/62 fields populated (44%)
1 health alerts11 providers
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/16radar: 0/4ai: 0/7
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
Why this module matters
Start here before opening deeper tabs
This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.
- Use the SEO card to judge structure quality.
- Use traffic and rank signals to estimate market weight.
- Use business and trust modules before outreach or partnership decisions.
SEO Overview
H1 Tags0
H2 Tags16
Internal Links27
External Links234
Images19
DNS & Infrastructure
DNS ProviderGoogle
Mail (MX)10 aspmx2.googlemail.com
10 aspmx3.googlemail.com
10 aspmx5.googlemail.com
1 aspmx.l.google.com
5 alt2.aspmx.l.google.com
5 alt1.aspmx.l.google.com
NS Records5 records
TXT Records12 records
Traffic Stats
Domain Age31.4 years
Technical Files
robots.txtFound
sitemap.xmlFound
Publisher / Monetization
ads.txtFound
Ad Systems
poynter.orggoogle.comaps.amazon.comops.co33across.comsharethrough.comamxrtb.comsmaato.comloopme.comtriplelift.comxandr.compubmatic.comrubiconproject.comyieldmo.comadform.comvideo.unrulymedia.comlijit.comsmartadserver.comsonobi.comopenx.comcontextweb.comnativo.comrisecodes.comonetag.comzetaglobal.netadyoulike.commedia.netinmobi.commotorik.ioappnexus.comsovrn.comkrushmedia.comflashb.idappads.in152media.infofreewheel.tvxapads.comimprovedigital.comsmilewanted.comthemediagrid.comaniview.comrichaudience.comspotim.markete-planning.netadmanmedia.comsmartyads.comconversantmedia.comyahoo.comkueez.comdisqus.com
Monetization Signals
has_ads_txthas_ad_systems
Visual / Brand
Dominant Color#608050
Color Palette
StorageR2
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related technology
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Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
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Alternatives
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Review similar domains ranked by category, audience, technology overlap, and match reasons.
Use alternatives when this report is the start of a shortlist.
Comparison
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