Quick read
How to read service.gov.uk quickly
service.gov.uk looks like government. Traffic signals point to roughly 109.8M monthly visits. Current AI trust scoring is 0/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
45/56 fields populated (80%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 9/10radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 9/10
Missing: trafficSources
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Traffic metrics tell you how visible the site likely is
Use rank, visits, geography, and engagement signals together. No single metric is enough, but the combination is useful for prioritization and market sizing.
- Compare global rank and monthly visits first.
- Use top countries and traffic mix to understand audience shape.
- Check domain age and dates before making durable assumptions.
Global Rank
#225
Top 1k
Country Rank
#14
United Kingdom
Total Visits
109.77M
Monthly
Avg. Duration
00:07:02
Pages per Visit
9.77
Bounce Rate
30.20%
Domain Information
Domain Age
13.0 years
Rank Tier
Top 1k
Top Regions
1United Kingdom#826
0.88%
2United States#840
0.02%
3Australia#36
0.01%
4India#356
0.01%
5Ireland#372
0.01%
Top Keywords
| # | Keyword | Volume | CPC |
|---|---|---|---|
| 1 | civil service jobs | 113.67K | $0.82 |
| 2 | universal credit login | 206.48K | $2.65 |
| 3 | companies house beta | 45.90K | $2.29 |
| 4 | uc login | 83.38K | $2.15 |
| 5 | companies house login | 56.06K | $3.12 |
Whois
Registrar
Jisc Services Limited
Created At
Mar 07, 2013, 12:00 PM
Updated At
Feb 14, 2025, 03:23 PM
Expires At
Mar 07, 2028, 12:00 PM
Nameservers
ns-cloud-e1.googledomains.comns-1080.awsdns-07.orgns-117.awsdns-14.comns-cloud-e2.googledomains.comns-cloud-e3.googledomains.comns-cloud-e4.googledomains.comns-1983.awsdns-55.co.ukns-831.awsdns-39.net
Status
server update prohibitedserver delete prohibited
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
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