Live site data
Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding
Shop Shutterfly for custom photo books, prints, cards, invitations, gifts, wall art, calendars, and more. Personalize your favorite moments with high-quality, meaningful photo products.
Last refresh
Updated 93d ago
Analyst read
Professional
5/100 trustShoppingStale snapshot
Detected stack
React
Quick read
How to read shutterfly.com quickly
shutterfly.com looks like shopping. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
1 health alerts11 providers
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Shutterfly is a leading online personalized photo product and service company that enables customers to create custom photo books, cards, prints, wall art, calendars, and gifts using their own photos. The platform combines digital photo storage with professional-quality printing and manufacturing capabilities.
Business ModelE-commerce
Target AudienceConsumers seeking personalized photo products for life events including parents, newlyweds, gift-givers, and memory-keepers; primarily middle-income adults aged 25-55 who value tangible photo keepsakes and personalized gifts for occasions like weddings, graduations, holidays, and family milestones.
Classification
CategoryShopping
Sub-CategoryPhotography
photo bookscustom printingpersonalized giftswedding stationeryphoto printswall arte-commercememoriesscrapbooking
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
google.comliveintent.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial
VibeWarm, Nostalgic, Trustworthy
UI Score8/100
Detected Logo TextShutterfly
IAB Taxonomy
IAB CategoryShopping
IAB Sub-CategoryPhotography
Confidence95%
photo bookscustom printingpersonalized giftswedding stationeryphoto printswall arte-commercememoriesscrapbooking
Business Insights
Business Model
E-commerce model detected
Trust Level
Low trust with 5/100 score
Audience
Consumers seeking personalized photo products for life events including parents, newlyweds, gift-givers, and memory-keepers; primarily middle-income adults aged 25-55 who value tangible photo keepsakes and personalized gifts for occasions like weddings, graduations, holidays, and family milestones.
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse Shopping sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
Browse Photography sites
Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
Related technology
Browse React websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
Alternatives
Open shutterfly.com alternatives
Review similar domains ranked by category, audience, technology overlap, and match reasons.