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Live website intelligence

si.com

Sports Illustrated

Sports Illustrated, SI.com provides sports news, expert analysis, highlights, stats and scores for the NFL, NBA, MLB, NHL, college football, soccer, fantasy, gambling and more

Last refresh

Updated 42d ago

Analyst read

Professional

5/100 trustSportsStale snapshot

Detected stack

React

Quick read

How to read si.com quickly

si.com looks like sports. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include React.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Sports Illustrated is a leading digital sports media brand providing comprehensive sports coverage including news, analysis, highlights, statistics, and scores across major professional and collegiate sports leagues. The platform operates as a content publisher with subscription and advertising revenue models.

Business ModelMedia/Publishing (Digital Content + Subscription + Advertising)
Target AudienceSports enthusiasts, casual fans, fantasy sports players, sports bettors, and general consumers seeking sports news and analysis across all major leagues and events

Classification

CategorySports
Sub-CategorySports News & Media
sportsnewsmediajournalismNFLNBAMLBOlympicshockeyspeed skatingdigital publishingsports bettingfantasy sports

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtFound

Ad Systems

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Monetization Signals

has_ads_txthas_ad_systems

AI Visual Analysis

Design StyleEditorial
VibeAuthoritative, Professional, Dynamic
UI Score8/100
Detected Logo TextSI

IAB Taxonomy

IAB CategorySports
IAB Sub-CategorySports News & Media
Confidence98%
sportsnewsmediajournalismNFLNBAMLBOlympicshockeyspeed skatingdigital publishingsports bettingfantasy sports

Business Insights

Business Model

Media/Publishing (Digital Content + Subscription + Advertising) model detected

Trust Level

Low trust with 5/100 score

Audience

Sports enthusiasts, casual fans, fantasy sports players, sports bettors, and general consumers seeking sports news and analysis across all major leagues and events

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