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Live website intelligence

smartlook.com

Smartlook: Product analytics & visual user insights

Product analytics for websites and native mobile apps. 2800+ paying organizations ✓ Easy to use ✓

Last refresh

Updated 52d ago

Analyst read

Professional

5/100 trustTechnology & ComputingStale snapshot

Detected stack

WordPress

Quick read

How to read smartlook.com quickly

smartlook.com looks like technology & computing. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include WordPress.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Smartlook is a product analytics and visual user insights platform that provides quantitative and qualitative analytics for websites and native mobile apps. The company was acquired by Cisco and serves over 2,800 paying organizations with features including session recordings, heatmaps, conversion funnels, and event tracking.

Business ModelSaaS (Software as a Service)
Target AudienceGrowing product teams, UX researchers, product managers, marketers, and developers at SMBs to enterprise companies seeking easy-to-implement behavioral analytics

Classification

CategoryTechnology & Computing
Sub-CategorySoftware
product analyticsuser insightsUX analyticssession replayheatmapsconversion funnelsSaaSCiscobehavioral analytics

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

AI Visual Analysis

Design StyleModern Corporate
VibeTrustworthy, Innovative, Professional
UI Score8/100
Detected Logo Textsmartlook now part of CISCO

IAB Taxonomy

IAB CategoryTechnology & Computing
IAB Sub-CategorySoftware
Confidence95%
product analyticsuser insightsUX analyticssession replayheatmapsconversion funnelsSaaSCiscobehavioral analytics

Business Insights

Business Model

SaaS (Software as a Service) model detected

Trust Level

Low trust with 5/100 score

Audience

Growing product teams, UX researchers, product managers, marketers, and developers at SMBs to enterprise companies seeking easy-to-implement behavioral analytics

Keep exploring

Keep exploring from this report

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