Live website intelligence
The Athletic - Sports news, stories, scores, schedules, podcasts, and more
Unrivaled sports coverage across every team you care about and every league you follow. Get breaking news, powerful stories and smart analysis from the best writers in sports.
Last refresh
Updated 37d ago
Analyst read
Professional
5/100 trustSportsStale snapshot
Detected stack
React
Quick read
How to read theathletic.com quickly
theathletic.com looks like sports. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Premium subscription-based sports journalism platform owned by The New York Times, offering in-depth coverage, analysis, and reporting across major professional and amateur sports leagues
Business ModelSubscription Media (Freemium/Paywall)
Target AudienceSports enthusiasts, dedicated fans seeking deep analytical content beyond mainstream sports coverage, primarily 25-54 demographic with disposable income for premium content
Classification
CategorySports
Sub-CategorySports News
sportsnewssubscriptionjournalismolympicsnbanflmlbwinter sports
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
nytimes.comgoogle.comindexexchange.comrubiconproject.commedia.netopenx.compubmatic.comtriplelift.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial
VibeProfessional, Authoritative, Premium
UI Score7/100
Detected Logo TextThe Athletic
IAB Taxonomy
IAB CategorySports
IAB Sub-CategorySports News
Confidence95%
sportsnewssubscriptionjournalismolympicsnbanflmlbwinter sports
Business Insights
Business Model
Subscription Media (Freemium/Paywall) model detected
Trust Level
Low trust with 5/100 score
Audience
Sports enthusiasts, dedicated fans seeking deep analytical content beyond mainstream sports coverage, primarily 25-54 demographic with disposable income for premium content
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Sports sites
Move from this single report into the broader market cluster.
Browse Sports News sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
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See all alternatives
View all 6 alternatives and competitors to theathletic.com.
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