Live website intelligence
Latest news, sport and opinion from the Guardian
Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world
Last refresh
Updated 37d ago
Analyst read
Professional
#139 global rank5/100 trustNews & WeatherStale snapshot
Detected stack
React
Quick read
How to read theguardian.com quickly
theguardian.com looks like news & weather. Traffic signals point to roughly 338.1M monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
50/56 fields populated (89%)
Providers with missing fields
publisher: 3/5files: 2/3traffic: 9/10radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 9/10
Missing: trafficSources
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
The Guardian is a major British international news organization offering free and subscription-based journalism across news, sports, opinion, and culture. It operates as a reader-supported model with optional memberships and donations rather than a pure paywall.
Business ModelMedia / Reader-Supported Journalism (hybrid free content with voluntary subscriptions/donations)
Target AudienceGlobally-minded, educated readers interested in progressive journalism, investigative reporting, and in-depth analysis; US market focus for this section
Classification
CategoryNews & Weather
Sub-CategoryInternational News
newsjournalismmediapoliticsopinionsportsinvestigative reportingdigital subscriptionprivacy-focused
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserActive Advertiser
Advertiser Names
Google UK LtdGuardian News and Media (Holdings) LimitedGuardian News and Media LimitedGUARDIAN NEWS \u0026 MEDIA LLCALBERTO JOSUE RICO VALECILLOSAMAZON WEB SERVICES - US_0418899
Advertiser IDs
AR13303568050109284353AR06607238050189672449AR13443192437560311809AR12446024692127498241AR02313306476963168257AR04431665195814748161
Ad Count6
has_advertiser_idhas_creative_results
Publisher Monetization
ads.txtFound
Ad Systems
theguardian.comgoogle.comaps.amazon.comappnexus.comindexexchange.compubmatic.comopenx.comthe-ozone-project.comadform.comthemediagrid.comyahoo.comrubiconproject.comteads.tvcriteo.comadyoulike.comspotim.markettriplelift.comsmartadserver.comsharethrough.comkargo.comtrustx.orggumgum.comtheglobeandmail.commedia.netogury.comconnatix.comvideo.unrulymedia.comottadvisors.comloopme.comtrustedstack.cominmobi.comrisecodes.comyieldmo.comseedtag.comblis.comconversantmedia.cominfolinks.comxandr.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial / Modern Newspaper
VibeTrustworthy, Authoritative, Clean
UI Score8/100
Detected Logo TextThe Guardian
IAB Taxonomy
IAB CategoryNews & Weather
IAB Sub-CategoryInternational News
Confidence98%
newsjournalismmediapoliticsopinionsportsinvestigative reportingdigital subscriptionprivacy-focused
Business Insights
Business Model
Media / Reader-Supported Journalism (hybrid free content with voluntary subscriptions/donations) model detected
Trust Level
Low trust with 5/100 score
Audience
Globally-minded, educated readers interested in progressive journalism, investigative reporting, and in-depth analysis; US market focus for this section
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse News & Weather sites
Move from this single report into the broader market cluster.
Browse International News sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
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