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Home - NAI: Network Advertising Initiative
The Network Advertising Initiative is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising.
Last refresh
Updated 37d ago
Analyst read
Professional
#122.8K global rank5/100 trustTechnology & ComputingStale snapshot
Detected stack
WordPress
Quick read
How to read thenai.org quickly
thenai.org looks like technology & computing. Traffic signals point to roughly 363.8K monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
45/56 fields populated (80%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 9/10radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 9/10
Missing: trafficSources
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Traffic metrics tell you how visible the site likely is
Use rank, visits, geography, and engagement signals together. No single metric is enough, but the combination is useful for prioritization and market sizing.
- Compare global rank and monthly visits first.
- Use top countries and traffic mix to understand audience shape.
- Check domain age and dates before making durable assumptions.
Global Rank
#122.8K
Global
Country Rank
#57.0K
United States
Total Visits
363.80K
Monthly
Avg. Duration
00:00:58
Pages per Visit
2.98
Bounce Rate
43.15%
Domain Information
Domain Age
4.8 years
Rank Tier
Global
Top Regions
1United States#840
0.55%
2Canada#124
0.04%
3India#356
0.03%
4Nigeria#566
0.03%
5Brazil#76
0.03%
Top Keywords
| # | Keyword | Volume | CPC |
|---|---|---|---|
| 1 | nai | 39.27K | $0.69 |
| 2 | network advertising initiative | 310 | $1.45 |
| 3 | sling stop targeted ads | 360 | $0.00 |
| 4 | universal opt-out chrome extention | 120 | $0.00 |
| 5 | google ad choices opt out | 670 | $0.00 |
Whois
Registrar
NameCheap, Inc.
Created At
May 27, 2021, 04:57 PM
Updated At
Jul 11, 2025, 04:58 PM
Expires At
May 27, 2029, 04:57 PM
Nameservers
ns-1275.awsdns-31.orgns-1542.awsdns-00.co.ukns-172.awsdns-21.comns-650.awsdns-17.net
Status
client transfer prohibited
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Technology & Computing sites
Move from this single report into the broader market cluster.
Browse Internet sites
Use the topic route when audience and editorial intent matter more than category.
Browse Wordpress websites
Pivot from one domain into a stack-based discovery path.
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