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Screenshot of thesun.co.uk

Live website intelligence

thesun.co.uk

News, sport, celebrities and gossip | The Sun

Get the latest news, exclusives, sport, celebrities, showbiz, politics, business and lifestyle from The Sun

Last refresh

Updated 39d ago

Analyst read

Professional

25/100 trustNews & PoliticsStale snapshot

Detected stack

ReactWordPress

Quick read

How to read thesun.co.uk quickly

thesun.co.uk looks like news & politics. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 25/100.

What to do next

  • The stack appears to include React, WordPress.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

The Sun is a major British tabloid newspaper and news website owned by News UK. It publishes breaking news, celebrity gossip, sports coverage, political commentary, and lifestyle content. The digital platform serves as an extension of the print publication, monetized through advertising and subscription services (Sun Club).

Business ModelMedia / Advertising-Supported Publishing
Target AudienceMass-market UK readers aged 18-55, interested in popular news, celebrity culture, sports, and entertainment; tabloid audience seeking accessible, sensationalized content

Classification

CategoryNews & Politics
Sub-CategoryNewspapers
newstabloidcelebritysportsentertainmentuk-mediagossippolitics

Trust & Risk

Trust Assessment

Trust Score25/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtFound

Ad Systems

news.co.ukgoogle.comrubiconproject.commedia.netopenx.compubmatic.comindexexchange.comonetag.comappnexus.comaps.amazon.comimprovedigital.comlijit.comthe-ozone-project.comadform.comthemediagrid.comavct.cloudvideo.unrulymedia.comgroupm.comtriplelift.comteads.tvyahoo.comoutbrain.comsmartadserver.comcriteo.comkargo.comgumgum.comalkimi.orgogury.comfreewheel.tvconversantmedia.comwunderkind.coseedtag.comblis.comamxrtb.comrtbhouse.comyieldmo.comdurationmedia.net

Monetization Signals

has_ads_txthas_ad_systems

AI Visual Analysis

Design StyleEditorial / Tabloid
VibeBold, Attention-Grabbing, Mainstream
UI Score7/100
Detected Logo TextTHE Sun

IAB Taxonomy

IAB CategoryNews & Politics
IAB Sub-CategoryNewspapers
Confidence98%
newstabloidcelebritysportsentertainmentuk-mediagossippolitics

Business Insights

Business Model

Media / Advertising-Supported Publishing model detected

Trust Level

Low trust with 25/100 score

Audience

Mass-market UK readers aged 18-55, interested in popular news, celebrity culture, sports, and entertainment; tabloid audience seeking accessible, sensationalized content

Keep exploring

Keep exploring from this report

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