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Screenshot of tmz.com

Live website intelligence

tmz.com

Celebrity News | Entertainment News | TMZ.com

Breaking the biggest stories in celebrity and entertainment news. Get exclusive access to the latest stories, photos, and video as only TMZ can.

Last refresh

Updated 40d ago

Analyst read

Professional

15/100 trustArts & EntertainmentStale snapshot

Detected stack

React

Quick read

How to read tmz.com quickly

tmz.com looks like arts & entertainment. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.

What to do next

  • The stack appears to include React.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

TMZ is a leading entertainment news media company specializing in breaking celebrity gossip, exclusive stories, photos, and video content. Founded in 2005, it pioneered aggressive paparazzi-style reporting and has become synonymous with fast-breaking Hollywood news, often covering scandals, legal issues, and personal lives of celebrities before traditional outlets.

Business ModelAd-supported Digital Media / Content Publishing
Target AudienceGeneral consumers aged 18-49 interested in celebrity culture, pop culture enthusiasts, entertainment followers seeking real-time gossip and exclusive scoops

Classification

CategoryArts & Entertainment
Sub-CategoryCelebrity News & Gossip
celebrity newsentertainmentgossippaparazziHollywoodpop culturebreaking newsvideo contentphotos

Trust & Risk

Trust Assessment

Trust Score15/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtFound

Ad Systems

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Monetization Signals

has_ads_txthas_ad_systems

AI Visual Analysis

Design StyleEditorial / Tabloid Digital
VibeEdgy, Aggressive, Sensational, Breaking-News Urgency
UI Score6/100
Detected Logo TextTMZ

IAB Taxonomy

IAB CategoryArts & Entertainment
IAB Sub-CategoryCelebrity News & Gossip
Confidence97%
celebrity newsentertainmentgossippaparazziHollywoodpop culturebreaking newsvideo contentphotos

Business Insights

Business Model

Ad-supported Digital Media / Content Publishing model detected

Trust Level

Low trust with 15/100 score

Audience

General consumers aged 18-49 interested in celebrity culture, pop culture enthusiasts, entertainment followers seeking real-time gossip and exclusive scoops

Keep exploring

Keep exploring from this report

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