Quick read
How to read trademe.co.nz quickly
trademe.co.nz looks like shopping & e-commerce. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
28/56 fields populated (50%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 0/6radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Trade Me is New Zealand's largest online auction and classifieds marketplace, enabling users to buy and sell goods, property, vehicles, and services. It operates as a comprehensive local platform competing with global marketplaces by focusing on the NZ market.
Business ModelC2C & B2C Marketplace (E-commerce)
Target AudienceNew Zealand consumers and businesses seeking to buy or sell new and used goods, real estate, vehicles, and services; general population including bargain hunters, collectors, and local traders
Classification
CategoryShopping & E-commerce
Sub-CategoryAuctions & Marketplaces
auctionmarketplaceclassifiedse-commercenew zealandlocalbuysellpropertymotorsjobs
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
trademe.co.nzpublift.comgoogle.compubmatic.comappnexus.comrubiconproject.comopenx.comthemediagrid.comteads.tvindexexchange.comlijit.comvideo.unrulymedia.comkrushmedia.commotorik.iosmaato.comsmartadserver.comgumgum.comcontextweb.comimprovedigital.comconversantmedia.comtriplelift.comaps.amazon.comad-generation.jpdistrictm.ioyieldmo.comrhythmone.comyahoo.comadmanmedia.comsharethrough.comemxdgt.combeachfront.commintegral.comsonobi.commedia.netrisecodes.comuis.mobfox.commediago.ioadyoulike.comminutemedia.comvisiblemeasures.comundertone.comimds.tvkargo.comnativo.comstart.iosupply.colossusssp.comopera.comrichaudience.comconnectad.io
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleClean Corporate
VibeTrustworthy, Approachable, Local
UI Score7/100
Detected Logo Texttrademe
IAB Taxonomy
IAB CategoryShopping & E-commerce
IAB Sub-CategoryAuctions & Marketplaces
Confidence95%
auctionmarketplaceclassifiedse-commercenew zealandlocalbuysellpropertymotorsjobs
Business Insights
Business Model
C2C & B2C Marketplace (E-commerce) model detected
Trust Level
Low trust with 5/100 score
Audience
New Zealand consumers and businesses seeking to buy or sell new and used goods, real estate, vehicles, and services; general population including bargain hunters, collectors, and local traders
Keep exploring
Keep exploring from this report
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