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Live website intelligence

tradera.com

Tradera | Köp & sälj begagnat & second hand

Sveriges största cirkulära marknad. Köp & sälj begagnat & second hand, enkelt & hållbart. Mode, Inredning, Elektronik, Motor, Samlarobjekt & mer | Tradera.

Last refresh

Updated 39d ago

Analyst read

Professional

15/100 trustShopping & E-commerceStale snapshot

Detected stack

Unknown

Quick read

How to read tradera.com quickly

tradera.com looks like shopping & e-commerce. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.

What to do next

  • The stack appears to include Unknown.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Tradera is Sweden's largest circular marketplace for buying and selling second-hand and pre-owned goods. The platform facilitates peer-to-peer commerce across categories including fashion, home decor, electronics, vehicles, and collectibles, emphasizing sustainability through reuse.

Business ModelC2C Marketplace (Consumer-to-Consumer) with auction and fixed-price models
Target AudienceSwedish consumers seeking sustainable shopping alternatives, bargain hunters, collectors, and individuals looking to declutter or sell pre-owned items

Classification

CategoryShopping & E-commerce
Sub-CategoryAuctions & Marketplaces
marketplacesecond-handcircular-economysustainabilityauctionswedenclassifiedsresale

Trust & Risk

Trust Assessment

Trust Score15/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtFound

Ad Systems

tradera.comgoogle.compubmatic.comindexexchange.comimprovedigital.comrubiconproject.comadform.comwednesdaymedia.seamxrtb.comlivewrapped.comsmilewanted.comappnexus.comsmartadserver.comopenx.comsmaato.comloopme.comonetag.comrichaudience.comlijit.comvideo.unrulymedia.comadyoulike.comthemediagrid.comcontextweb.comflashb.idsharethrough.comrisecodes.comxandr.commedia.nettriplelift.com152media.info33across.comteads.tvpubnative.netconnectad.ioonlinemediasolutions.comonomagic.comgetmediamx.comaudienciad.comyieldmo.comaps.amazon.com

Monetization Signals

has_ads_txthas_ad_systems

AI Visual Analysis

Design StyleClean, Modern, Scandinavian
VibeTrustworthy, Sustainable, Accessible
UI Score8/100
Detected Logo TextTRADERA

IAB Taxonomy

IAB CategoryShopping & E-commerce
IAB Sub-CategoryAuctions & Marketplaces
Confidence95%
marketplacesecond-handcircular-economysustainabilityauctionswedenclassifiedsresale

Business Insights

Business Model

C2C Marketplace (Consumer-to-Consumer) with auction and fixed-price models model detected

Trust Level

Low trust with 15/100 score

Audience

Swedish consumers seeking sustainable shopping alternatives, bargain hunters, collectors, and individuals looking to declutter or sell pre-owned items

Keep exploring

Keep exploring from this report

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