Quick read
How to read umanity.jp quickly
umanity.jp looks like sports. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
28/56 fields populated (50%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 0/6radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Umanity is Japan's largest horse racing prediction SNS platform, officially recognized by Sanspo Sports. It provides professional horse racing predictions, odds analysis, race results, stable information, and community features for horse racing enthusiasts.
Business ModelFreemium Media/Community Platform with premium membership tiers (VIP), advertising revenue, and affiliate partnerships
Target AudienceJapanese horse racing fans and bettors seeking professional predictions, odds analysis, and community interaction; primarily adults interested in keiba gambling
Classification
CategorySports
Sub-CategoryHorse Racing
horse racing競馬sports bettingpredictionsSNSJapankeibaoddsracing tips
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
google.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleInformation-Dense Portal/Tabloid
VibeBusy, Traditional, Utility-Focused
UI Score5/100
Detected Logo Textウマニティ UMANITY
IAB Taxonomy
IAB CategorySports
IAB Sub-CategoryHorse Racing
Confidence95%
horse racing競馬sports bettingpredictionsSNSJapankeibaoddsracing tips
Business Insights
Business Model
Freemium Media/Community Platform with premium membership tiers (VIP), advertising revenue, and affiliate partnerships model detected
Trust Level
Low trust with 15/100 score
Audience
Japanese horse racing fans and bettors seeking professional predictions, odds analysis, and community interaction; primarily adults interested in keiba gambling
Keep exploring
Keep exploring from this report
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