Live website intelligence
Upworthy | Sharing the best of humanity with the world, one story at a time.
Upworthy - positive stories that inspire and uplift. From heartwarming moments to thought-provoking content, we’re sharing the best of humanity with the world, one story at a time.
Last refresh
Updated 59d ago
Analyst read
Professional
Detected stack
Quick read
How to read upworthy.com quickly
upworthy.com looks like news & media. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Upworthy is a digital media company that curates and shares positive, uplifting human interest stories designed to inspire and spread through social sharing. Founded in 2012, it pioneered the 'clickbait for good' model, using emotionally compelling headlines and content to drive engagement while promoting meaningful causes and stories.
Classification
Trust & Risk
Trust Assessment
Publisher Monetization
Ad Systems
Monetization Signals
AI Visual Analysis
IAB Taxonomy
Business Insights
Business Model
Media/Publishing - Ad-supported content platform with native advertising, sponsored content, and affiliate revenue streams model detected
Trust Level
Low trust with 15/100 score
Audience
Socially conscious millennials and Gen X readers aged 25-45, predominantly female, seeking feel-good content and positive news as an alternative to traditional negative media cycles
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.