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Live website intelligence

usefathom.com

Fathom Analytics: A Better Google Analytics Alternative

Ditch complex, intrusive analytics for Fathom - a better Google analytics alternative. Experience ease of use, forever data retention & full legal compliance.

Last refresh

Updated 58d ago

Analyst read

Professional

5/100 trustTechnology & ComputingStale snapshot

Detected stack

Next.jsWordPressCloudflare

Quick read

How to read usefathom.com quickly

usefathom.com looks like technology & computing. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include Next.js, WordPress.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Fathom Analytics provides a privacy-focused, GDPR-compliant web analytics platform as an alternative to Google Analytics. The service emphasizes simplicity, data ownership, and visitor privacy while offering essential analytics features without complex setup or legal complications.

Business ModelSaaS
Target AudienceWebsite owners, businesses, developers, and organizations seeking simple, privacy-compliant analytics without the complexity of Google Analytics; particularly appealing to privacy-conscious users and those needing GDPR compliance

Classification

CategoryTechnology & Computing
Sub-CategorySoftware
analyticsprivacySaaSweb analyticsGDPRGoogle Analytics alternativedata privacywebsite tracking

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

AI Visual Analysis

Design StyleMinimalist
VibeTrustworthy
UI Score9/100
Detected Logo Textfathom analytics/

IAB Taxonomy

IAB CategoryTechnology & Computing
IAB Sub-CategorySoftware
Confidence95%
analyticsprivacySaaSweb analyticsGDPRGoogle Analytics alternativedata privacywebsite tracking

Business Insights

Business Model

SaaS model detected

Trust Level

Low trust with 5/100 score

Audience

Website owners, businesses, developers, and organizations seeking simple, privacy-compliant analytics without the complexity of Google Analytics; particularly appealing to privacy-conscious users and those needing GDPR compliance

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.